Sunday, January 2, 2011

The Art of Fashion: Installing Allusions

The Art of Fashion: Installing Allusions
19 September 2009 - 10 January 2010
This autumn five top international designers will be presenting exclusive work in The Art of Fashion. With this exhibition Museum Boijmans Van Beuningen explores the boundaries of fashion. Fashion shows and advertising campaigns have had their day. Designers use installations, performances and sculptural designs and enter the area of fine art. In Rotterdam the sparks that fly at the interface between fashion and art will be revealed spectacularly.
At the heart of the exhibition are exclusive new works by five top international designers. The H+F Fashion on the Edge Foundation invited Viktor&Rolf, Naomi Filmer, Hussein Chalayan, Anna-Nicole Ziesche and Walter Van Beirendonck to make brand new pieces for this exhibition. The designers abandon the principle of a wearable collection and seek out the boundaries of fashion. The works will be unveiled at the opening of the exhibition on 19 September 2009.

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